Debbie & Andrew's is to supply 300 Tesco stores with its Guinness-infused steak pies.
A 600g family pie and a 250g individual pie will hit stores in October to coincide with the brewer's 250th anniversary. The pies would give consumers wholesome, hearty food from two brands they know and trust, said Tesco buyer Andrew Mossop.
"Despite the downturn premium foods are still in demand," he said.
The Grocer revealed Debbie & Andrew's tie-up with Guinness in December last year.
A 600g family pie and a 250g individual pie will hit stores in October to coincide with the brewer's 250th anniversary. The pies would give consumers wholesome, hearty food from two brands they know and trust, said Tesco buyer Andrew Mossop.
"Despite the downturn premium foods are still in demand," he said.
The Grocer revealed Debbie & Andrew's tie-up with Guinness in December last year.
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