Tesco has emerged as the multiple with the biggest share of the magazines market from July to September. According to Seymour's December Monitor, Tesco had a market share of 7.4%, almost twice that of its nearest rival Sainsbury at 4%. Seymour's report shows that retail markets remained virtually static for the three months. Independents, Asda, TM Retail and others all showed a slight decrease of 0.1% while WHS Combined, recorded a rise of 0.3% . Three groups lost market share year on year according to Seymour. They were independents whose share dropped 1%, TM Retail, down by 0.5% and a marginal decrease for other sectors. In comparison to those sectors, supermarkets performed well year on year. Tesco's share rose by 10.2%, Safeway by 9.4%, Sainsbury by 4.2% and Asda by 2%. The report shows launch activity slowed dramatically for the month of November. For the second consecutive month the number of regular frequency launches is less than for the same month last year ­ 32 compared to 52. But for the year to date, they rose 9% to 450 from 414 over the same period last year. One-shots totalled 713 for the year to date, compared with 823 for the same period last year ­ a 13% drop. Computing continued to be the most frequently launched sector, with 13 new titles, while leisure interests and news and current affairs each had three launches. Two each were in sport, trade and professional and women's interests. Five other sectors saw one launch each. This year has seen 450 regular frequency launches and 94 closures which is the equivalent of nearly five launches for every closure. {{CTN }}

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