Tesco has taken its own-label Soleil beauty suncare brand into fake tan for the first time.
Available now, the three-strong range comprises a ‘medium’ mousse and two lotions: ‘light to medium’ and ‘medium to dark’ (rsp: £2.99 to £3.25). The trio is suitable for use on the body and face and is enriched with vitamins, aloe vera and apricot oil to moisturise and bronze at the same time.
The launch follows a 25.6% slump in the own-label fake tan category on volumes down 17.4% [Kantar Worldpanel 52 w/e 5 January 2014].
Tesco has extended its luxury beauty offer with natural Greek skincare brand Korres. The premium range is hitting shelves this week.
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