International Wine Services is running a promotion based on contemporary art for its wine brand Marc Xero. The promotion ­ in conjunction with The Art Fund ­ includes consumer competitions to win art weekends in London and subscriptions to The Art Fund (which gives free admission to galleries and museums). A press campaign in trade and consumer titles aims to give a more arty feel to the Marc Xero brand. Louise Perry, IWS brands controller, said: "We are keen to associate Marc Xero with the cutting edge of the art world", and to appeal to an upmarket audience of 21 to 45-year-olds. audience. {{DRINKS }}

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