The Co-operative Group is to launch its first mobile pay-as-you-go SIM card.
The card will be launched in the spring in partnership with The Phone Co-op – the only co-operative telecommunications supplier in the UK.
The society said the card would offer “highly competitive rates, transparent pricing and extensive UK coverage”.
“We are delighted to be working with The Phone Co-op to offer one of the most transparent and competitive packages, which will challenge the industry with a more equitable charging structure,” said Steve Murrells, CEO for retail at The Co-op Group.
“This exciting partnership with The Phone Co-op will utilise the strengths of both businesses to provide a mobile pay-as-you-go SIM card package that represents great value for Co-operative customers,” he added.
Vivian Woodell, CEO of The Phone Co-op, added: “We are really pleased to be working with The Co-op Group on this new venture. Launching the first co-operative pre-pay SIM card is an important milestone for us.
“Telecoms products and pricing can be very confusing and this can undermine consumers’ trust. We want to tackle this head-on. The Phone Co-op is owned by its customers and puts them first. Our high ethical standards are reflected in the way we operate.”