Strawberries and cream Co-op

The Co-op is fixing prices on its strawberries and cream throughout the summer.

The Co-operative Group is hoping to generate a summery buzz with a range of Wimbledon-inspired deals on food and drink.

The retailer is pricing its 400g punnet of strawberries at £2 all summer, and its British double cream will retail at £1 for 500ml. Its Eton Mess-style Meringue Nests will retail at £1 for eight.

The Co-op is also offering its 400g punnets of British raspberries, blueberries and blackberries at £2 each from 3-23 July.

Prices are coming down on selected sparkling wines, with a Aubert et Fils rosé champagne slashed from £23.99 to £15.99, and a Jaume Serra Cava cut from £9.75 to £6.49. A 70cl bottle of Pimm’s has dropped from £13 to £11.

“The Co-operative Food is offering its shoppers some ace deals for Wimbledon (24 June - 7 July), on a whole host of products that will help customers to celebrate this very British sporting occasion,” it said.