Asda keeps up pressure on Tesco & co with 19th Grocer 33 win

asda store front

At £76.00, Asda was 2.6% (or £2) cheaper than Tesco, a long way short of the 5%-10% target set out by Allan Leighton earlier this year in a reset

In the supermarket price war Asda is keeping up the pressure on Tesco and co, with its second Grocer 33 price comparison win in a row, and its 19th of the year.

 

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