In the supermarket price war Asda is keeping up the pressure on Tesco and co, with its second Grocer 33 price comparison win in a row, and its 19th of the year.
At £76.00, Asda was 2.6% (or £2) cheaper than Tesco, a long way short of the 5%-10% target set out by Allan Leighton earlier this year in a reset. But that’s a longer-term target, he insists.
Asda was cheapest for 16 items and exclusively so for a dozen, including the Carex handwash, Estrella Damm lager, Red Bull and Yorkshire Tea teabags.
In terms of inflation, Asda’s prices were up 1.6% year on year while Tesco was 3.4% cheaper compared with May 2024. It managed to stay broadly competitive with Asda thanks to a £5.70 instant discount for its Clubcard members. It was also cheapest for 10 items and exclusively so for six, including the Amoy soy sauce, baguette and Yeo Valley yoghurt.
Asda was 4.9% (or £3.92) cheaper than Sainsbury’s, just shy of the Leighton target. Sainsbury’s total included a £5.15 Nectar Prices discount. Along with Tesco it was the only other retailer to see prices fall year on year, down 3% versus a year ago.
Morrisons’ prices were up 4.8% year on year. At £81.55, it came in £5.55 more expensive than Asda, a difference of 6.8%. The Bradford-based retailer was cheapest for seven items and exclusively so for the doughnuts, Jordans cereal, McCain Vibes and the olive spread.
Waitrose was 18.2% (or £16.93) more expensive than Asda, and its £92.93 total was also 3% more expensive year on year, despite further price cuts introduced last month. It was only cheapest for one item, the own-label mature cheddar.
Across all five retailers, prices rose just 0.6% year on year and prices fell 2.7% vs last month – proof the supermarket war is keeping a lid on inflation.
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