What is Solihull like and how is that reflected in your shoppers? It’s an affluent area. Our shoppers are very keen to tell us what they want, and can be slightly more demanding than I’ve experienced elsewhere – which is absolutely OK. They’re very good at pointing out when they think we’ve done better, or when they think we’ve got opportunities to improve. Our location makes us a natural destination – I can chuck a stone out of the window and it would land on the motorway. So we are heavily weighted towards weekends and paydays. There’s a very big garden centre on the site, and that drives trade. We have a very big population of older customers on a Thursday. Our shoppers can tend to afford to buy whatever they want, and they do. I’ve never seen Finest go off shelves as quickly as it does here. Branded items too.