How Waitrose Harborne beat bigger rivals in Birmingham mystery shop

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Waitrose Harborne GSM Mike Turner on gifting products to shoppers and plans to upgrade the shop

Tell us more about Harborne and the role of your store. Harborne is a fairly small sub area of Birmingham, just on the outskirts of the city centre. It’s relatively affluent, but at the same time, because of our closeness to town and great transport networks, our catchment covers a lot of demographics. We’re 15,800 sq ft, so typically do a lot of multiple small trolley shops. Fruit, veg and fresh is the destination – increasingly so now the weather is improving.

 

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