“We’re going to be the downfall of Western civilisation,” joked BrewDog’s Martin Dickie in an interview with The Grocer last month. If that’s true, Western civilisation will end not with a bang but with exponential turnover growth, a global bar empire, and an army of equity-owning devotees.
Dickie and co-founder James Watt have proven their ability to push buttons and get people talking about the brand - with the likes of Putin-baiting Hello My Name Is Vladimir, and Sunk Punk, which it claimed was brewed at the bottom of the sea.
The company’s product range, branding and PR mastery has helped grow revenue from £5.9m in 2011 to £18m in 2013. It now has 27 bars worldwide and recently announced plans for a hotel at the site of its Aberdeenshire brewery. And it just kicked off its fourth round of its crowdfunding, Equity for Punks, which aims to bring in a whopping £25m.
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