Own label has never been more competitive, but Greencore, winner of the chilled category in the first round of scoring for the own-label Supplier of the Year, was described by one buyer as a “best in class example of a supplier in terms of category management, new product development, commercial awareness, efficient supply chain and marketing”.
That’s a comprehensive appraisal, but another buyer was more focused, pointing simply to Greencore’s relentless “innovation, innovation, innovation”. These comments, among other positive feedback, saw Greencore through to the second stage, and its achievements are evidently recognised higher up too.
“Their constant focus on quality and innovation, while always looking at ways to improve efficiency, and backed by great category insight and management to support their customers, makes them stand out in this sector,” said one buying director.
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