E-Commerce Initiative

Mindy Mondair, grocery manager at Bestway, with the award

Winner: Bestway - Real-Time Analytics Dashboard

The wholesale sector is rarely held up as a beacon for digital advancement, but in its mission to lead from the front, early 2023 saw Bestway launch the groundbreaking real-time analytics dashboard for suppliers, giving them “unprecedented” visibility into their brand performance and improved insights into Bestway’s customer journey.

Register your interest for The Grocer Gold Awards 2025

The dashboard provides easily navigable, real-time data on customer buying behaviours for partner brands such as Britvic, Coca-Cola, PepsiCo and more.

Developed in collaboration with Contentsquare at a cost of £500k, the dashboard was described by one judge as a “commendable project”. It puts Bestway’s data-driven approach front and centre, bridging the gap between retail customers and brands, while helping suppliers react swiftly to optimise their sales and merchandising strategies.


  • Bestway - Real-Time Analytics Dashboard
  • Bidfood Direct - Support for Hospitality during the Cost-of-Living Crisis
  • M&S Food - Recipe Hub
  • Muscle Food - Prepped Pots

grocer gold 2024 sponsors

Sainsbury’s wins Grocer of the Year for the first time in two decades