Grocer Gold

The “Herculean” turnaround of Tesco saw it crowned Grocer of the Year at The Grocer Gold Awards last night, beating high flying discounters Aldi and Lidl, a resurgent Iceland, and Morrisons, which has also made a strong recovery, in the closest contest for years.

Tesco’s award capped a dazzling evening at the magnificent Guildhall in London, hosted by comedian and impressionist Rory Bremner in front of a sellout audience. And of the many tough decisions the judges had to make in deciding the 27 winners, “this was probably the toughest”, said Adam Leyland, editor of The Grocer.

“In the 10 years I have judged this award I have never known such tense deliberations. A deserving case could be made for every supermarket on the shortlist and it was an agonising decision. But in the end the case for Tesco won through. It has been a turnaround of incredible complexity, addressing numerous issues, and played out against the backdrop of a Serious Fraud Office investigation. And yet it has been convincingly reengineered from the ground up, its store standards have vastly improved despite slashing costs, and it has made incredible strides to restore its battered reputation.

“Tesco will be the first to say there is more work to be done, but to get Tesco firing again has taken a Herculean effort from everyone involved at the supermarket, from the boardroom to the shop floor. This award is thoroughly well deserved.”

As further evidence of its turnaround Tesco was judged Britain’s Favourite Supermarket for the third consecutive year. The only award voted for by consumers, Tesco came top in seven of the 10 criteria on which the survey is based, including availability, promotions and – for the first time - provenance. It also won the Waste Not Want Not award – newly introduced this year as part of The Grocer’s campaign to tackle food waste, for its leadership on this key issue, and its use of new technology to massively increase food waste redistribution from its stores.

Other supermarkets didn’t leave empty handed however. Iceland was voted Online Supermarket of the Year for the first time, and its £2m new development kitchen won Business Initiative of the Year. CEO Malcolm Walker said: “I am immensely grateful to The Grocer for the further endorsement provided by these great Awards.”

Minister for Trade Policy, Lord Price, said: “These awards are real proof of our home-grown talent for producing world-leading food and drink. The exporting success of British brands such as Eat Natural shows the high demand for our goods and services from all over the world and the opportunities for businesses to trade internationally.

“As we look towards our future outside of the EU, the Department for International Trade as an international economic department is creating a global trading framework which will allow us to be more outward-looking than ever before and build on our proud history as a great, global trading nation.”

It was also a great night for Sainsbury’s. Redhill store manager Dave Curness beat off strong competition to be crowned Store Manager of the Year. And Sainsbury’s also won Gold for Service and Availability – in both cases for the fifth year running.

Meanwhile Asda scooped the Grocer 33 Gold for Britain’s cheapest supermarket for the 20th consecutive year. 

For Aldi the evening proved a double celebration, as a group of the company’s managing directors started the National Three Peaks Challenge within 24 hours of winning the Employer of the Year award – and took the trophy with them from the awards night. The initiative was part of Aldi’s fundraising for its charity partner The Teenage Cancer Trust and has raised over £8,000 so far.

On the supplier side, among the most keenly contested categories was the SME Brand of the Year, with The Collective scooping the prize.

Fever Tree capped off another extraordinary year for the premium mixer pioneer, which has seen its market cap soar to almost £2bn, by winning Brand of the Year.

And the award for Exporter of the Year, presented by Mark Price, the former Waitrose MD, in his capacity as minister of state at the Department of International Trade, was won by Eat Natural.

A new award for the Food to Go Retailer of the Year was won by Greggs while Specialist Online Retailer of the Year was won by HelloFresh for the fourth year running.


The Grocer Gold winners of 2017


Brand of the Year

  •  Fever-Tree

Branded Supplier of the Year

  •  P&G

Britain’s Favourite Supermarket

  •  Tesco

Business Initiative of the Year

  •  Iceland

Consumer Initiative of the Year

  •  Britvic for Purdey’s

Drinks Retailer of the Year

  •  Conviviality Retail

Employer of the Year

  •  Aldi UK

Entrepreneur of the Year

  •  Barney Mauleverer, Fuel10K

Exporter of the Year

  •  Eat Natural

Food to Go Retailer of the Year

  •  Greggs

Green Initiative of the Year

  •  PepsiCo

Grocer 33 Price

  •  Asda

Grocer 33 Service

  •  Sainsbury’s

Grocer 33 Availability

  •  Sainsbury’s

Independent Retail Chain of the Year

  •  Henderson Retail

Logistics Supplier of the Year

  •  Pladis

Online Supermarket of the Year

  •  Iceland

Own Label Range of the Year

  •  The Best - Morrisons

Own Label Supplier of the Year

  •  Greencore

SME Brand of the Year

  •  The Collective - Epicurean Dairy UK

Specialist Online Retailer of the Year

  •  HelloFresh

Store Manager of the Year

  •  Dave Curness, Sainsbury’s Redhill

Symbol/Franchise Convenience Retailer of the Year

  •  Budgens

Technology Supplier of the Year

  •  Shield Safety Group

The Grocer of the Year

  •  Tesco

Waste Not Want Not Award

  •  Tesco - Tesco

Wholesaler of the Year

  •  Booker