Finalists have been announced for The Grocer’s 2020 New Product Awards.
Posh puds, trendy snacks and a swathe of vegan and plant-based launches are among the finalists this year.
The full shortlist of over 120 products is online now, spanning categories from alcoholic drinks to frozen, sports bars and babyfood.
All entrants were subjected to rigorous judging from our expert panels, who marked each launch against numerous metrics including taste, texture, value for money and innovation.
They were asked to consider issues such as whether products genuinely brought something new to the category, the sustainability and appropriateness of design and packaging, and whether they met a bona fide consumer need.
The winners will be revealed with a virtual ceremony on Wednesday 18 November at 3pm.
For more information visit our dedicated website.