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MD of Poupart since 1998, Olins has been growing fresh produce since the summer of 1969 and he must be enjoying the superfood-based renaissance in berries. But his influence extends wider than his own business. As chairman of British Summer Fruits his high profile sees him voicing strong opinions on everything from supply chains and pricing to food waste.
The Grocer's Power List 2016 reflects a sector in upheaval
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Laurence Olins, chairman, Poupart (97)