James Moir
Comment & OpinionUnderstand your customers - and show them
Retailers and fmcg brands are bracing for difficult times
Comment & OpinionDiscounting has lost a generation of shoppers to suppliers
The recession had a profound impact on retail. In its wake lay high streets full of bargains…
Comment & OpinionIntegrated marketing is key
Products will be able to send smartphone messages to passing shoppers as the UK high street adopts Apple’s iBeacon…