Mark Artus
Comment and OpinionHow to bring 'zombie brands' back to life
In the past few weeks, the press has been full of news regarding failing companies and failing brands…
Comment and OpinionUse digital technology to take shoppers off autopilot
A US study by Catalina, investigating the shopping habits of more than 32 million consumers, has revealed interesting resu…
Comment and OpinionThink shelf-out if you want to stand out
Asda’s Stephen Smith has emphasised the need for retailers to communicate ‘brand personality’….
- Comment and Opinion
Now's the time to inspire as well as promote
The one hard question grocery brands should be asking themselves is, ‘how do I get my brand back on to the shopping list?