Allied Domecq is to ramp up its marketing for coffee liqueur brand Tia Maria over the festive season in an advertising campaign targeting 18 to 34-year-old women through female consumer magazines.
The drinks giant said it hoped the media drive would add “even more strength to the strong all-year-round mixability message of Tia Maria”.
Allied claims the campaign, which will run through to January, is the “biggest ever of its kind” for the coffee liqueur category.
The drinks giant said it hoped the media drive would add “even more strength to the strong all-year-round mixability message of Tia Maria”.
Allied claims the campaign, which will run through to January, is the “biggest ever of its kind” for the coffee liqueur category.
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