Allied Domecq is to ramp up its marketing for coffee liqueur brand Tia Maria over the festive season in an advertising campaign targeting 18 to 34-year-old women through female consumer magazines.

The drinks giant said it hoped the media drive would add “even more strength to the strong all-year-round mixability message of Tia Maria”.

Allied claims the campaign, which will run through to January, is the “biggest ever of its kind” for the coffee liqueur category.