Chris Rigby has been named UK marketing director for tea producer Twinings.
He joins after five years at Diageo where he was marketing director for brand innovation and worked on international projects for Gordon’s Gin and Smirnoff Vodka.
He has also held marketing and commercial positions at Cadbury and United Biscuits.
Rigby will be responsible for the Twinings portfolio, which includes specialty teas and infusions as well as the Ovaltine and Options brands.
He said: “The substantial success that the company has enjoyed in the past two years made this the perfect opportunity for me.
“This is an exciting time to be joining a company that clearly is focused on realising the opportunities in the marketplace through significant NPD and advertising.”
He joins after five years at Diageo where he was marketing director for brand innovation and worked on international projects for Gordon’s Gin and Smirnoff Vodka.
He has also held marketing and commercial positions at Cadbury and United Biscuits.
Rigby will be responsible for the Twinings portfolio, which includes specialty teas and infusions as well as the Ovaltine and Options brands.
He said: “The substantial success that the company has enjoyed in the past two years made this the perfect opportunity for me.
“This is an exciting time to be joining a company that clearly is focused on realising the opportunities in the marketplace through significant NPD and advertising.”
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