All articles by Titania Touché – Page 10
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Comment & OpinionTales of Titania: A pool full of pudding mix
As I have already come to understand in my brief PR career, press releases are generally made up of lies, damned lies and PR statistics.
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Comment & OpinionTales of Titania: Deadheads and Asda shoppers
Oddly enough, the Daily Mail has cheered me up no end this week. The joyous story was news of an impending Christmas poinsettia shortage. Hurrah!
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Comment & OpinionTales of Titania: The magic number is 17.65
Think of a number, any number. Ask this question in any PR agency and I guarantee the first number anyone thinks of will be 17.65.
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Comment & OpinionTales of Titania: Happy national stress day!
I'm sure you usually turn straight to this page of The Grocer so you may have missed the best story of last week, the six-month-early April Fool appointment of Bruno Fromage as UK MD of Danone Dairy.
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Comment & OpinionTales of Titania: Ungrateful Gramias and East End puke
We Puff & Fluff minions were banned from going to the Gramias this year. A victim of this week's consumer spending review? Er, no.
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Comment & OpinionTales of Titania: Small brains, healthy boobs and self-sacrifice
Sorry charity sweeties, you can keep your pink ribbons and limping round Hyde Park semi-nude at two in the morning in the driving rain. The cure for breast cancer, it transpires in the (Lancet-lite) Daily Mail, is not the self-sacrifice of...
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NewsTales of Titania: Fungus, veggies and jumbo sausages
You will have seen our hugely successful campaign for vinegar salt, a product that came about entirely by accident (Sarson's vs Saxa lorry crash, M6 closed for five hours). And without a market until we invented a major consumer issue out of soggy...
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NewsTales of Titania: Raising a glass of three-penis wine
Ah so. As I hoped, PR result of the year is that I am the chosen one from the agency to accompany Karoline (with a K) on the Sainsbury's PR recce trip to China. We're out here to look for crises and issues that may play badly at home. All ...
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NewsTales of Titania: Frankenfish strikes back
Hooray hooray hooray, our (very) old friend the GM salmon has reared its giant head once more in the Daily Mail. It's like a lover's birthday. It comes round every year, but always takes you slightly by surprise. So all hail the print media's Mr...
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Comment & OpinionTales of Titania: Pilgrims, ponytails and subnormal nits
A couple of the new account assistants are both horsey girls and are partial to the occasional cowman (surprisingly soft hands apparently).
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Comment & OpinionTales of Titania: A crisis of digital confidence
A crisis of digital confidence at P&F: some of our clients have had the cheek to question whether spending 80% of their PR budget on Facebook ads, incompatible apps and online game placements is effective.
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NewsTles of Titania: Learning the P&G way
My short but successful PR career has already taught me a number of things.
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NewsTales of Titania: Grannies, granola and Peter's Sunday puff
How much granola can the UK stand? I only ask because we had yet another double-barrelled girl in here last week with an absolutely super (dahling!) recipe, which she wants to launch on the oat-soaked public. She was going to call it Gran-tastic...
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Comment & OpinionTales of Titania: Gay men, Clive Dunn and a smattering of chocolate
As the PR industry is entirely staffed by women (OK, and a smattering of gay men), you would expect joy and unbounded happiness to be flowing through its veins. According to the papers, chocolate can help protect women's hearts. Ignoring the...
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Comment & OpinionTales of Titania: Clones, yurts and Crackberries
Alarm abounding at P&F that the great allergy bonanza may be coming to an end. We have built whole sectors (wheat-free, soya-free, dairy-free, fun-free) on misdiagnosis, fear and yummy mummy stupidity so the last thing we need is a dose of...
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NewsTales of Titania: A top tipple for under-fives
Things were getting desperate. P&F had been reduced to punting the "world's strongest beer" to the parenting press as a convenient party drink for the under-fives. But still no outrage. We needed Alcohol Concern and the Daily Mail to unite in...
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Comment & OpinionTales of Titania: Going krazy with Slasher Lansley
Titania Touché at Puff & Fluff PR
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Comment & OpinionTales of Titania: Black ops in Norfolk
A teensy bit of a calamity. Our Black Arts department (which we pretend is there to promote ethnic theatre groups) has been helping with a local residents' campaign to get a lovely new superstore built all over a sleepy Norfolk seaside town.
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Comment & OpinionTales of Titania: Jedward, polar bears and why water is bad for you
From now on you can call me Jude. I'm clearly PR's patron saint of lost causes.
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Comment & OpinionTales of Titania: Happy cows and sexy Mexicans
A new brief! We've been told by some pointy heads from Norwich to "make GM sexy".