Tonino Lamborghini Vodka: aimed at ‘prestige’ retailers

Tonino Lamborghini vodka - a brand created by the son of the car manufacturer - is set to make its UK debut.

UK distributor Bance Group aims to launch the vodka, which is already available in Italy and France, this quarter in both the off and on-trade channels, with a focus on ‘prestige’ retailers.

It said there was “no difficulty” over the use of the Lamborghini name and that it also plans to launch an energy drink under the same brand.