▼ £795.1m

A combined £766.9m loss for the top nine brands accounts for the majority of this decline. It was driven by the vaping craze and more duty-free purchases.



▼ £752.5m

The reopening of bars and restaurants was a powerful blow for grocery’s sales of spirits. Gin in particular suffered as category volumes fell 9.5%.

table wine

Table wine

▼ £615.4m

As with spirits, more out-of-home drinking proved bad news for still wine in grocery. It’s seen 88.6 million fewer litres go through tills.



▼ £575.2m

Challengers such as Stella Artois Unfiltered bucked the downward trend, while many established lager brands fell off post-pandemic shopping lists.



▼ £456.2m

Fresh produce has struggled in the face of price inflation, cost pressures, labour challenges, Covid comparisons and household budgets, says NielsenIQ.

fresh meat

Fresh meat

▼ £347.9m

Beef, bacon, sausage, pork and lamb have all shed value as Brits cut back on red meat – whether for reasons of economy or health. Units are down 11.1%.

rolling tobacco

Rolling tobacco

▼ £194.9m

Why roll your own when it’s easier – and more affordable – to pick up a disposable vape?  Loose tobacco has sold 1.1 million fewer kilos this year.


Ale & stout

▼ £166.0m

No booze sector has avoided the impact of Brits’ return to the off-trade. Brands including Guinness Draught and BrewDog Punk IPA are in double-digit decline.


Cider & perry

▼ £150.6m

Not even a hot summer could prevent a second consecutive year of decline for cider. It’s seen volumes pegged back by 13.7%.

fresh fish

Fresh fish

▼ £133.8m

The category’s loss is largely down to declines for key types, such as salmon and cod, due to myriad factors – from fuel inflation to supply shortages.