A combined £766.9m loss for the top nine brands accounts for the majority of this decline. It was driven by the vaping craze and more duty-free purchases.
The reopening of bars and restaurants was a powerful blow for grocery’s sales of spirits. Gin in particular suffered as category volumes fell 9.5%.
As with spirits, more out-of-home drinking proved bad news for still wine in grocery. It’s seen 88.6 million fewer litres go through tills.
Challengers such as Stella Artois Unfiltered bucked the downward trend, while many established lager brands fell off post-pandemic shopping lists.
Fresh produce has struggled in the face of price inflation, cost pressures, labour challenges, Covid comparisons and household budgets, says NielsenIQ.
Beef, bacon, sausage, pork and lamb have all shed value as Brits cut back on red meat – whether for reasons of economy or health. Units are down 11.1%.
Why roll your own when it’s easier – and more affordable – to pick up a disposable vape? Loose tobacco has sold 1.1 million fewer kilos this year.
Ale & stout
No booze sector has avoided the impact of Brits’ return to the off-trade. Brands including Guinness Draught and BrewDog Punk IPA are in double-digit decline.
Cider & perry
Not even a hot summer could prevent a second consecutive year of decline for cider. It’s seen volumes pegged back by 13.7%.
The category’s loss is largely down to declines for key types, such as salmon and cod, due to myriad factors – from fuel inflation to supply shortages.