The site first hit computer screens in March 2001 as an online news service. Months of work, research and preparation have gone into major improvements with the site restyled and expanded with additional features including an online version of The Grocer 33 shopping basket survey. With its wider availability, GrocerToday aims to boost its traffic and profile within the retail sector. Our research proved that the news coverage on the old site was just what you wanted news in an instant and just a click away. Add an archive made up of more than five years of The Grocer magazine, and you have the most extensive information resource for anyone associated with the country's largest industry. New media director at William Reed, Russell Dodd, says: "The success of this model has justified our considerable investment in the GrocerToday site. "And the fact that subscriptions to the magazine are actually increasing gave us the confidence to make the site available to a wider audience without risk of cannibalisation." News The site kicks off each day at 8.30am with updates and breaking industry news posted as it happens. A separate team working as part of The Grocer magazine's existing editorial staff provides the industry with this news as it breaks. Registered users can sign up for free e-mail alerts to their desktop each morning. Another of our popular weekly features in the magazine The Grocer 33 is now online. The weekly Grocer 33 is widely regarded as the retail industry's barometer on prices. Every week The Grocer publishes prices of 33 random grocery lines from a selection of major supermarket outlets across the UK. Grocer 33 Online is a powerful new tool exclusive to GrocerToday for subscribers to compare prices and create instant dynamic graphs of industry trends. Search archive If you want to find out what was in the news last week or even last year, GrocerToday lets you access every article printed in The Grocer over the last five years. Entering a keyword and a time period allows you to search for either headlines or the full text of all our news and features. Subscribers can also access The Grocer's Focus On reports, which cover all aspects of the food and drink industry, on categories as diverse as character licensing and soft drinks, and download them as PDF files. And research reports leading business intelligence for the food and drink industry from the best known publishers can be downloaded as PDF files by subscribers and registered users. Access to the full site is restricted to subscribers only, although the day's top story and other headline information will be free-to-air for those visiting the site. An annual subscription will normally cost #50, but GrocerToday is relaunched with a special #25 offer until the end of October. To find out more, visit If you do, you stand a chance of winning a hamper packed with beer, wine and fizz which have all featured as top tipples in The Grocer's drinks sampling feature The Acid Test. {{ANALYSIS }}