Dubbed ‘Welcome to Convenience’, the scheme aims to give account managers greater insight into the market through a series of training days.
Suppliers taking part in the first training session, which was hosted by northern c-store chain Bell’s, were given detailed information on the company’s strategy on pricing, promotions, category management and marketing, along with the latest market information from IGD and the convenience tracking programme.
Delegates from Coors, Imperial Tobacco, Kellogg’s, Müller, Ginsters, Walkers and Coca-Cola Enterprises were also given a tour of the company warehouse and some stores.
ACS commercial manager, Peter Leggett said the scheme would play a vital role in ensuring suppliers understood the c-store sector.
“In an increasingly competitive market, it is essential for suppliers to improve their understanding.”