Martin Radford
- News
Advertising: TV in the driving seat for cereals
Do you run your original budget and get a bigger campaign, or do you cut the spend and get the original weight, asks Martin Radford
- News
Advertising: Lidl sticks to its guns
Within the second-tier food retailers, Lidl and Aldi are comfortably the largest spenders, shelling out £7.3m and £8.7m respectively on advertising in the year to date.
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Advertising: Tesco diverts ad spend to non-food
Supermarkets’ expansion into an ever-increasing range of non-food categories is something that, rather like Sunday opening, we now take for granted. Visit a larger store and the chances are that the first thing you come face-to-face with is books, clothes and homeware rather than fruit and veg.