Foodservice giant Compass Group has revealed two initiatives it has launched to boost its business in the convenience store sector.
The company has begun rebranding its 100 UK Stopgap stores with the Amigo name and confirmed it would complete the process by the end of the year.
It revealed that the rebranding had so far been carried out on eight stores.
It also planned to open three new-build Amigo stores by the spring. The news follows its declaration in May last year that it would apply the Amigo banner to all its c-stores.
There are currently 16 Amigo c-stores in Europe, including the eight UK stores.
Compass has said it intends to introduce the format to more than 20 countries.
In addition, Compass has revealed that it is trialling the use of Thresher’s branding in three of its Whistlestop convenience stores. The shops are at Victoria and Charing Cross stations in London and in Leeds. The tie-up with off-licence company Thresher Group includes using the branding on wine bottles and at point of sale.
A spokeswoman for the company said: “We believe Thresher will add value to our offer. We are taking the full range of promotional and marketing activity on offer from Thresher, including new lines.”
A spokeswoman for Thresher Group added: “The partnership with Whistlestop is part of the ongoing development of strategic alliances, including those with BP, Center Parcs, the National Union of Students and Snax 24.”
Compass said if the trial proves successful, the initiative would be rolled out to other UK outlets.
The company has begun rebranding its 100 UK Stopgap stores with the Amigo name and confirmed it would complete the process by the end of the year.
It revealed that the rebranding had so far been carried out on eight stores.
It also planned to open three new-build Amigo stores by the spring. The news follows its declaration in May last year that it would apply the Amigo banner to all its c-stores.
There are currently 16 Amigo c-stores in Europe, including the eight UK stores.
Compass has said it intends to introduce the format to more than 20 countries.
In addition, Compass has revealed that it is trialling the use of Thresher’s branding in three of its Whistlestop convenience stores. The shops are at Victoria and Charing Cross stations in London and in Leeds. The tie-up with off-licence company Thresher Group includes using the branding on wine bottles and at point of sale.
A spokeswoman for the company said: “We believe Thresher will add value to our offer. We are taking the full range of promotional and marketing activity on offer from Thresher, including new lines.”
A spokeswoman for Thresher Group added: “The partnership with Whistlestop is part of the ongoing development of strategic alliances, including those with BP, Center Parcs, the National Union of Students and Snax 24.”
Compass said if the trial proves successful, the initiative would be rolled out to other UK outlets.
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