Bendicks has launched a £1m press advertising campaign to boost Christmas sales of its chocolate mints. Bendicks want to position its after dinner Mint Collection away from the formality traditionally associated with the boxed mints sector through its lighthearted campaign. Bendicks md Paul Seftel said: "The new creatives are designed to appeal to a wider, younger audience, fuelling the purchase of Bendicks Mint Collection in the run up to Christmas." The ads run from October 14 in women's and retailer titles and in national press supplements. Bendicks' assortments of dark, milk and white mint chocolates currently hold an 8.7% market share. The core 200g pack has a rsp of £3.29, and the seasonal special weighs in at £6.49 for 400g. {{P&P }}