The next day service, which allows customers to order before 11am for delivery the following day, was something customers have been demanding for some time, said sales director Chris Philp, who has just struck a deal to supply The Grocer Top 50 company Snax 24.
Previously, Blueheath was working on a basis of order on day one, deliver on day four. "This will be instrumental in driving the business forward," said Philp. The new service runs Mondays to Thursdays, although customers in Scotland, Devon, Cornwall, and South Wales will initially only get the next day option on two ordering days.
Philp said the next multiple chain in his sights was "not privately owned".
He added that Blueheath was also in talks with the National Federation of Retail Newsagents about building a "closer relationship" with its symbol group Quix, for which Blueheath was the preferred supplier.
The company, which cuts costs by using an online ordering system and utilising fleet and spare capacity at British Bakeries depots, has also struck drop shipment deals with Kerry Foods Direct to Store and foodservice giant 3663.
Only pockets of East Anglia and northern Scotland are now without access to Blueheath's service.