Top 15 brands advertised (by media) £k Mar '00 - Feb '01 Total Press Radio Outdoor TV Total 16,760 5,080 1,804 111 9,767 1 Sanatogen Gold 3,448 189 0 0 3,259 2 Seven Seas Multibionta 1,947 108 4 17 1,819 3 Boots range 1,867 280 0 0 1,587 4 Centrum Multivits 1,621 472 864 0 285 5 Seven Seas Cod Liver Oil 1,196 1 73 0 1,123 6 Solgar range 1,048 954 0 94 0 7 Pharmaton Caps 938 0 631 0 307 8 Supradyn 845 70 0 0 775 9 Perfectil Capsules 774 774 0 0 0 10 Centrum Select 50+ 628 395 232 0 0 11 Bassett's Soft & Chewy 612 1 0 0 612 12 Oleomed Softgel Caps 518 518 0 0 0 13 Menopace 496 496 0 0 0 14 Supradyn Recharge 433 433 0 0 0 15 Kalms tablets 389 389 0 0 0 Top 15 advertisers £k Mar '00 - Feb '01 Mar '99 - Feb '00 Total 23,905 18,672 1 Roche Diagnostics 6,160 3,867 2 Seven Seas Healthcare 4,633 1,796 3 Whitehall Laboratories 2,786 1,720 4 Robinson Healthcare 2,550 2,706 5 Boots 1,896 1,491 6 Solgar Vitamins 1,077 544 7 Boehringer Ingleheim 938 2,174 8 GR Lane Health Products 688 991 9 Lichtwer Pharma (UK) 663 1,343 10 Ernest Jackson & CO 612 333 11 Pharmax 518 0 12 Holland & Barrett 508 839 13 Peter Black Healthcare 461 27 14 Estroven Glucosamine 266 0.2 15 Procter & Gamble 149 843 All vitamin and mineral supplements by media £k Mar '00 - Feb '01 Mar '99 - Feb '00 Total 26,740 20,726 1 Press 11,360 11,500 2 Radio 2,782 2,243 3 Outdoor 426 207 4 TV 12,172 6,777 Source for all tables and data: ACNielsen MMS My favourite Vitamin and mineral supplement ad Juliet Walters, md, JW Designs Seven Seas Cod Liver Oil Twist' campaign "Let's face it, this is not an easy category in which to choose a favourite ad as vitamin and mineral supplements tend to take themselves rather seriously. This campaign is at least bright and cheerful and, with Chubby Checker's Let's Twist Again as the soundtrack, has a bit of bounce. It shows a crowd of people wearing yellow and red and leaping about in a wave formation (the shape of the Seven Seas logo). I suppose all the activity communicated the fact that the product is good for the joints." {{MARKETING - P&P }}