A hair-styling version of the Karma Sutra is the theme of a print ad campaign for new products in Brylcreem’s men’s hairstyling range.

Made by Aardman Studios, creators of Wallace and Gromit, the ads introduce the new Brylcreem Reshaper collection and will appear in leading men’s magazines next month, with more in December.

Entitled ‘Barnet Sutra - love secrets of the East (Midlands)’, the tongue-in-cheek executions feature a plasticine figure whose amorous efforts mess up his carefully styled hair. Thanks to the Reshaper range, he can remould and restyle it.