Retailers across the UK are tapping into the potential of Caledonian Cooler - the latest RTD brand from Beverage Brands, maker of WKD.
Caledonian Cooler's distribution in grocery and in the impulse sector is growing. Almost a year after launch, Caledonian Cooler is listed in major multiples and is available to independent retailers nationwide through cash and carries such as Booker. Caledonian Cooler is a low-calorie, fruit-flavoured vodka and sparkling water-based RTD. It contains just 87 calories per bottle and is aimed mostly at women aged 26 to 30.
To celebrate the brand's early success, Beverage Brands is offering five readers a case of each of the Caledonian Cooler flavours - Arctic Strawberry and Orchard Apple. Each winner will also be sent a take-home PoS kit to help drive impulse sales, including wobblers, A2 posters, strip posters and shelf strips. To enter, see the form on page 45.