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Upmarket blended Scotch Chivas Regal will be advertised on TV for the first time this Christmas. Pernod Ricard is increasing its spend on Chivas by 25% year-on-year for the Live with Chivalry television campaign, which is running on Sky...
Quality Meat Scotland has doubled the size of this year's Scotch lamb marketing campaign after receiving £100,000 from the Scottish Executive. Chairman Donald Biggar has welcomed the move as a gesture of support for livestock farmers...
English cattle farmers have welcomed the launch of an advertising campaign to promote Scotch beef in England. English Beef and Lamb Executive head of marketing Andrew Garvey said it was a case of “the more the merrier” when it came to advertising...
You won’t miss it when you give it; but patients could miss it if you don’t.
The global grocery sector has few rivals when it comes to sheer size, growth rate and appetite. Here are the players leaving the rest of the competition behind
Packaging waste is a potentially serious reputational challenge for the emerging recipe box sector . We asked Hello Fresh, Gousto, Riverford and Abel Cole to set out their policies on the issue. Hello Fresh (Answers supplied by Patrick Drake, co-founder and head chef) ...
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