Imperial Tobacco is making the legislation section on its trade website available in Urdu and Gujarati ahead of the impending PoS ad regulations. The move is aimed at helping retailers whose first language is not English.
Trade communications manager Iain Watkins said: “It’s vital for us to support all our customers and offer as much guidance as possible in these challenging legislative times. By launching the legislation of our trade website in Urdu and Gujarati, we hope that this will make the transition smoother for some customers.”