Friesland is to launch a new drink in the UK in September. The newcomer, Fristi, is a fruity yogurt refresher which the company believes will perform well in a sector which has enjoyed huge growth in recent years. It will be available in four flavours ­ strawberry, peach & mango, cherry, and blackcurrant & blueberry ­ and will be supported by TV ads, PoS material and promotions. Ads are likely to focus on the facts that the brand is 19.9% fat free and contains five added vitamins. Rsp will be 69p for a 330ml prisma carton. The packs feature a telescopic straw. {{P&P }}