Friesland UK is launching the first TV campaign behind its Fristi yogurt drink range.
Breaking on March 24 in the Central region for four weeks, the £700,000 campaign is aimed at reaching women aged between 16 and 34 the brand's target audience.
Fristi was launched into the UK market last September with the company claiming that it has received a "tremendous response" from consumers. It currently has listings in a number of chains including Waitrose and Morrisons, while trade marketing manager Nicki Day said the company was in the final stage of talks with Somerfield, Iceland and Asda.
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Breaking on March 24 in the Central region for four weeks, the £700,000 campaign is aimed at reaching women aged between 16 and 34 the brand's target audience.
Fristi was launched into the UK market last September with the company claiming that it has received a "tremendous response" from consumers. It currently has listings in a number of chains including Waitrose and Morrisons, while trade marketing manager Nicki Day said the company was in the final stage of talks with Somerfield, Iceland and Asda.
{{MARKETING }}
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