Friesland UK is launching the first TV campaign behind its Fristi yogurt drink range.
Breaking on March 24 in the Central region for four weeks, the £700,000 campaign is aimed at reaching women aged between 16 and 34 ­ the brand's target audience.
Fristi was launched into the UK market last September with the company claiming that it has received a "tremendous response" from consumers. It currently has listings in a number of chains including Waitrose and Morrisons, while trade marketing manager Nicki Day said the company was in the final stage of talks with Somerfield, Iceland and Asda.