London brewer Fuller's is reaping the benefits of being one of the forerunners in the premium packaged ale revolution. The latest ACNielsen figures show that it is one of the few brewers in the category which is increasing both its volume and value shares. In the year to the beginning of October the Chiswick brewer had 10.2% of the sector's volume (up from 9.7% last year) and 11% of its value (up from 10.5%). Brands director John Roberts said: "Our share has continued to rise and in the last 12 months it has really kicked into gear. "We have benefited from being the best quality brewer around, not the cheapest, and we have a good reputation." Flagship brand London Pride has benefited from TV support. This has helped the bottled version win full distribution in Tesco and Sainsbury. The can has been redesigned and will go on-shelf in December. Budgens is listing it and Tesco is taking it in London and the south-east. The bottle will be sold in a gift pack this winter, featuring three bottles and a London Pride glass. This has been taken on by Safeway, Sainsbury's and Unwins. Fuller's joined the organic revolution earlier this year with Organic Honeydew. Its success puts it 66% ahead of budget. Organic Honeydew is sold by Sainsbury's and Waitrose and retails at £1.75. The price point is one reason for Tesco not selling the ale, which sells all its premium ales at £1.49. Roberts said: "We are not convinced that pricing policy should prevail." {{DRINKS }}