Glenmorangie, the Scotch whisky company, has announced it is putting increased marketing investment behind The Bailie Nicol Jarvie (BNJ), its premium blended Scotch whisky brand.

The marketing activity will be supported by extensive sampling, on-trade activity and a new style of advertising.

The brand has the highest malt content of any blended Scotch and it also has distinctive packaging, which includes a cork stopper.