Ice-cream company Hill Station is to float on the Alternative Investment Market (AIM) today.
The husband and wife team Gina and Giles Hall raised £1.4m through a pre-flat placement that will value Hill Station at £1.4m. They currently hold a 34% stake in the company.
The move will allow Hill Station to move to newer and bigger premises and to invest heavily in marketing. The company expects sales of more than £1m this year.
Hill Station recently featured in The Grocer’s On the Up article in the September 18 issue. The article discussed how the Hall’s left their city jobs in London to set up the business in 1995.
The ice-cream product was launched to appeal to a different market to the mainstream companies. “We wanted to make ice-cream that had a leaner, less stodgy taste than other products on the market, with flavours from spices and fruits, such as cardamom, cinnamon, stem ginger, mango & lime and dark roast coffee,” said Charles Hall.
The company launched new packaging earlier this year which has made it easier for staff and customers to identify the products.
“We actually thought our old packaging was the classiest thing on the market,” said Charles Hall. “But customers said it was stuffy and old fashioned and completely lost in a supermarket freezer.
“And they were right. When we launched the new design, the response from friends, family, buyers and customers was overwhelming.”
The husband and wife team Gina and Giles Hall raised £1.4m through a pre-flat placement that will value Hill Station at £1.4m. They currently hold a 34% stake in the company.
The move will allow Hill Station to move to newer and bigger premises and to invest heavily in marketing. The company expects sales of more than £1m this year.
Hill Station recently featured in The Grocer’s On the Up article in the September 18 issue. The article discussed how the Hall’s left their city jobs in London to set up the business in 1995.
The ice-cream product was launched to appeal to a different market to the mainstream companies. “We wanted to make ice-cream that had a leaner, less stodgy taste than other products on the market, with flavours from spices and fruits, such as cardamom, cinnamon, stem ginger, mango & lime and dark roast coffee,” said Charles Hall.
The company launched new packaging earlier this year which has made it easier for staff and customers to identify the products.
“We actually thought our old packaging was the classiest thing on the market,” said Charles Hall. “But customers said it was stuffy and old fashioned and completely lost in a supermarket freezer.
“And they were right. When we launched the new design, the response from friends, family, buyers and customers was overwhelming.”
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