FFB: world class fare Food from Britain has been working hard to help British companies of all sizes maximise their IFE presence Food from Britain will be demonstrating a wealth of regional speciality food and drink at this year's IFE and many exhibitors will use the show to launch new products. There will be a Speciality Food from Britain pavilion, dedicated to producers of fine foods. An FFB spokesman says: "Speciality food and drink products from the UK are now established as some of the finest in the world. There has never been a higher demand for such products and both large and small producers will be showing lines that give consumers taste, variety and local distinctiveness." The food groups representing their members at the show include A Taste of the South East, Heart of England Fine Foods, Taste of the West, Tastes of Anglia, North West Fine Foods and Yorkshire Pantry. Their aim is to demonstrate, to both UK and international buyers, the wealth of quality gourmet products available in their regions. The groups will also assist buyers in the process of sourcing products for multiple and independent retailers as well as foodservice outlets. The regional theme will be continued into the adjoining Welsh, Scottish and Northern Ireland pavilions. Gloucestershire based Alderley Trout is launching hot smoked trout fillets, trout supremes and stuffed trout fillets for both retail and catering outlets. Callestick Farm Cornish Dairy Ice Cream is launching new family desserts for retail, and individually portioned ice cream desserts for catering. Dartmouth Smokehouse is introducing kiln roast salmon and hot smoked duck breast, while Denhay Farms from Dorset -- a producer of mature farmhouse cheddar, air dried ham and dry cured bacon -- is launching hot and spicy cured meat sausage to complement its range. Wiltshire based Marshfield Bakery, manufacturer of homemade bakery products, will launch new labelling for all its lines. The company, known for its flavoured shortbreads and flapjacks, will also reveal its new Beanie fruit cakes and mini selection bars. Seafare Products from Devon will exhibit both its seafare salad and octopus salad, and will also show two new products, garlic and chilli mussels. The Curry Sauce Company from Chiddingfold, Surrey, is showing its premium sauces, said to enable consumers to create a restaurant-quality meal in minutes. The company will also offer non-base sauces for catering. The company is also launching Dhansak Indian sauces, which will be shown alongside its existing Indian range, and its Thai red and green sauces. From Hampshire, Dart Valley Foods of Winchester is exhibiting its 2001 range of speciality products, aimed specifically at independent retailers. Included here will be preserves, mustards and chutneys, confectionery and bakery. The company says all its products are available to own label buyers. From Middle England, Lincolnshire based Belvoir Fruit Farms is launching new packaging for its Belvoir cordials and sparkling presses, made from fresh fruits, flowers and spices. Cottage Delight from Leek, Staffordshire, will be introducing new lines to its Christmas and organic gourmet food ranges. Castle Aromatics from Ross on Wye, Herefordshire, is launching a range of infused fresh herb and spice oils. The oils can be used in dips, dressings, sauces, bakery products, or as a marinade, and in all prepared foods. An organic range will follow. Thorncroft Vineyard of Cleveland is launching Mist, a 50cl PET bottled elderflower and pink ginger press. It will be available for both retail and catering. The company will also be showing new label designs for its Thorneycroft cordials. To help buyers source speciality products, executives of the regional food groups will be available on their stands in the north hall. Food from Britain, in association with Trade Partners UK, is hosting the international visitors lounge, also situated in the north hall. The two organisations are arranging for 80 retail and foodservice buyers to visit the show from South Africa, Australasia, the Far East and China, Central Europe and the Baltic States. Simon Waring, marketing and international management director at Food from Britain, says: "We have been working hard to help British food and drink companies of all sizes maximise their presence at IFE 2001. "From sponsoring the speciality FFB pavilion to bringing international buyers to the UK, we are dedicated to building good business opportunities between UK manufacturers and buyers." {{FOCUS SPECIALS }}