The roll out of Woolworths General Store convenience format would be jeopardised should Kingfisher decide to sell off Superdrug and Woolworths to separate buyers, say analysts. Kingfisher is planning to demerge its DIY and high street retail arms into two separate organisations. But it is now believed to be considering selling its high street operations instead of floating them on the stockmarket. Analysts suggest Superdrug might be sold for around £300m and Woolworths for £800m. Kingfisher played down the reports saying while it would consider alternative proposals, it was pressing on with demerger plans. The General Store format, a mix of general merchandise and grocery, with a pharmacy, is due to replace 300 Superdrug and Woolworths stores in the next five years. But analysts have pointed out that the project would unravel if it did not have both groups behind it. One analyst said: "General Store needs the branding power of Woolworths and the input of Superdrug to survive. Neither chain is a good fit with Kingfisher. Selling them would be a neat solution." A General Store spokesman said: "The roll out continues. We have opened four this month." {{NEWS }}