The 1,100 sq ft store is owned by Derek Hallett who says he has seen a significant upturn in trade since converting to the new fascia. “Since we opened for business under the banner, the increase in trade has been terrific and there has certainly been a noticeable increase in footfall. I have received lots of positive comments from new and existing customers.”
Dee Bee customers have the choice of trading under the new Today’s Express fascia for forecourts, Today’s Local or the traditional Day Today fascia.
Today’s Local retailers must source at least 80% of their stock from their Today’s wholesaler and also support the Very Important Trader package, which offers preferential terms for retailers that adhere to core ranging disciplines.
They must also install IT systems and adhere to guidelines regarding store layout, staff uniforms, fixtures and fittings and graphics, said a spokeswoman. “This is for retailers that want more than just a fascia,” she says.
Grimsby-based Dee Bee has bought five lorries incorporating the red and yellow Dee Bee and Nisa-Today’s livery as it ramps up its delivered business.