"IFE is the international showcase for what is best and innovative in the food industry," says exhibition director Paul Macdonald. "The sausage is just one example of a well-loved product that will be featured at the event."
Organisers estimate more than 8,160 people visited the 2005 IFE show specifically to see exhibitors in the newly launched meat and poultry section.
This year there are even more companies displaying their wares, including Gressingham Foods, which is showing off its new ready meals with duck. These include aromatic duck legs with pancakes and hoisin sauce and duck kebabs. It will also be the first time visitors to IFE have been able to taste the firm's Gressingham goose and Gressingham duck - a cross between a wild mallard and Peking duck that has more breast meat and a gamey flavour.
Dutch meat giant Vion Foods is looking to build its British business outside bacon, pork and beef. It plans to showcase a 'concept' range of Continental meats aimed at the retail market.
Meanwhile, Tulip will be offering visitors the chance to sample its new range of premium bacon rashers. They have just been launched under its Danepak brand in four varieties, supported by an advertising campaign.
Keen to tap into the surge in local food, Regional Food Group Yorkshire and Humber has brought some of its top meat producers to the show. They include Holme Farmed Venison, which is in talks to provide venison steaks, burgers and sausages to Ascot's Royal Enclosure.
At the show for the first time will be Doux Poultry, which is hoping to find retail buyers for its range of French-produced poultry, which includes basic broilers and organic and free-range poussin.
There will be plenty of European meat suppliers and British importers, including Todd Meat Trading, National Meats and Sweden's Scan Foods, which specialises in meatballs and fresh red meat.n