Mills Group has opened its largest store, and the first example of its new town centre/high street format Metro, in Filey, East Yorkshire.
The store has a sales area of 3,400 sq ft. The Metro concept is one of three store formats being worked on by the retailer, ranked 19 in The Grocer Top 50 independents.
The other formats are geared to rural and neighbourhood locations. A refitted neighbourhood convenience outlet has just opened in Doncaster.
MD Nigel Mills described Metro as "more of a destination outlet".
He hoped that the largest format would give the group more buying power in fresh and chilled.