Tortilla and wrap manufacturer Mission Foods last year unveiled plans to drive growth in the wraps market with the launch of the category's first branded offering, Mission Deli Wraps.
In the last 12 months, market penetration of tortilla wraps has risen from 26% to 31% [TNS Superpanel 52 w/e 31 December, 2006] driven by the launch of the Mission Deli Wraps range. The brand is worth nearly £6million, with 7% of UK households now buying into it.
Following a successful first year, Mission Foods is embarking on a marketing programme to raise consumer awareness and encourage consumers to try the wraps.
Mission Foods is offering eight readers the chance to win a case of each of the four Mission Deli Wrap variants. To stand a chance to win just tick the box on the right.