Organix Brands parent of 100% organic babyfood brand Baby Organix is launching a range of children's organic frozen foods. The first phase of the launch is Organix Favourites 100% organic sausages and burgers and they have been given silver packaging to help them stand out in the freezer.
A sampling campaign and price promotions aim to encourage trial. There is an introductory offer at £1.49 for 300g six organic sausages and 227g four organic beef burgers. Usual rsp is £1.99.
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