Pancake Day on February 27 is the cue for Silver Spoon to relaunch Treat! dessert toppings in new packaging. They now come in easy grip, squeezable bottles with new graphics aimed at highlighting the seven flavours. Pack size has decreased to 325g, which, the company says, will enable retailers to sell them for less than £1. The company also sees ice cream and summer desserts as key areas for growth. "We can increase Treat!'s share of the category to 50% by the end of the summer," said brand manager Louise Vickers. The range comprises: strawberry; dark chocolate; milk chocolate; maple; toffee and lemon flavour dessert sauces plus Monster Crackin' chocolate flavour ice cream topping. {{P&P }}