Former Cereal Partners marketing chief Linda Hipkiss has been appointed to oversee the integration of the Pillsbury and General Mills brands in the UK and Eire in the role of commercial director. General Mills acquired Pillsbury this week after regulators approved the deal. She will be responsible for brands including Old El Paso, Green Giant and Bugles. Pillsbury UK md Jim Moseley said: "Linda's 15 years of marketing and commercial leadership uniquely equip her to develop our key brands into the future." {{NEWS }}