Grampian Country Food Group has launched a new range of Gordon Ramsay upmarket meal-kits as its first branded venture with brand strategy agency InVentaBrand. The agency, set up by former Golden Wonder boss Paul Monk, acts as Grampian’s incubator unit to drive its NPD. Monk said the Ramsay meals could be worth £5m within two years. “This could be huge. Eating in is the new eating out.”