The UK confectionery market is showing 4.3% growth according to TNS Fused Panel, which measures both take-home and impulse purchasing. British consumers spent on average £3 more on confectionery in the past year, up to £80.84. Growth is being driven by an increase in the price as well as individuals buying confectionery more often.
Tesco and Sainsbury are driving this increase, both with sales up 20% year-on-year.
Within chocolate, boxed chocolates and assortments are recording 10.6% value growth. Larger manufacturers such as Cadbury Trebor Bassett and Nestlé are growing share within this sector through new product launches. Premium brands also continue to do well and are growing in value year-on-year.
The moulded sector continues to grow, with extensions under the Cadbury Dairy Milk range being the key driver. Brands such as Thorntons have performed strongly over the past year due to increased product lines over the Christmas period.
Countlines - single-pack products that traditionally sit on the counter - are showing a 1.5% decline. Mars has fallen to the number five-selling confectionery brand with sales down year-on-year, while Snickers is gaining. This has led to Masterfoods’ share of the countlines market remaining static.
Within seasonal confectionery, own label has driven growth. Within sugar, sales of sugar candy are up year-on-year, with new brands such as Bassett’s Fruit Allsorts gaining share.
The gum market has shown nearly 28% growth year-on-year, driven mainly by core brands such as Wrigley Extra. The growth is due to new buyers in the market as well as an increase in the number of purchasing occasions.
Simon van den Bosch, TNS Fused Panel
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