Jus-Rol is entering into the canapés market in time for the Christmas period as part of its attempts to add interest to the frozen pastry category.
Launching next week is a canapé range of 12 bites (rsp: £2.49 for 240g) in two contemporary flavours - red onion & goats cheese, and tomato, bean & chorizo sausage - and a filled vol-au-vent selection of three fillings: feta cheese, olive & sundried tomato, creamy forest mushroom and leek, smoked ham & wholegrain mustard (rsp: £2.49 for 232g). Budgens, Nisa, Spar
and Jacksons are taking both ranges.
Tracy Roberts, marketing manager at Jus-Rol, said the products were a logical extension. “Entertaining is becoming more frequent, from buffet table parties and barbecues to informal at-home entertaining and dinner parties.”
The products sit alongside its range of ready-to-roll pastry.
A £1.5m press campaign will support the launch with advertisements in women’s consumer press showing alternative recipe uses for the pastry other than for pies.
Dried fruits that have been dipped in fruit juice are being launched this month into Tesco by Stream Foods. Fruit Drenchers comes in four flavours: whole strawberries, whole raspberries and cherry chunks (rsp: 69p) and mango pieces (rsp: 49p) in 20g bags.

Frozen supplier Belfield has redesigned its Cream of the Crop chips range to give it more shelf presence. The new packaging for the brand depicts meals for which chips are a good partner. A complete range of oven and fry chips, the bags are colour coded and come in straight, crinkle and steak varieties in two sizes.

Consumers are expected to shell out £302m on household fresheners products in 2005. Mintel says household fresheners are outperforming all other sectors of the cleaning market, with growing demand for premium products expected to grow the market 47% over the next five years.

Teadirect has launched a decency manifesto as a reminder that it is not only coffee that needs fair trade treatment. The company is distributing its manifesto to 70,000 consumers, with sampling of its black and decaffeinated teas running until April.
taking a dip
classy chips
freshened up
be decent